Our founder Joe is an aspiring entrepreneur who has devoted himself to technology and management of his company. Joe holds a Bachelor's degree in Mechanical Engineering and a Master degree of Business Administration. After graduation Joe started his career in ShenZhen, a city in southern China far away from his hometown, and is one of the most developed cities in China. Before starting his own business, Joe worked in several HongKong and US based public companies and gradually promoted from product design engineer into senior management responsible for the product & technology planning for the entire company, and eventually holds the position of vice president in charge of R&D and Production. The extensive experiences Joe gained during the various management positions in these big companies has helped a lot for the successful running his own company.

     In 2006, Joe and his partner founded Shenzhen Touchpoint Technology Co., Ltd, focusing on the Research & Development and manufacturing of commercial cash register and POS machines. Their products were mainly designed for overseas markets. Later due to his passion and enthusiasm in the professional beauty and hairstyling industry, Joe was planning to extend the business into this area. However his partner was not fully agree with his idea, so Joe bought his partner’s shares of the company and transformed Touchpoint into a major player in the personal beauty industry focusing on the R & D and manufacturing of high quality professional hair styling tools for the overseas markets.

     As Joe’s background was design engineer, so he personally oversees the entire product development process and guides the technical team for product innovation. He requires the design to be unique, no copy or imitation. He insists on developing personalized products with Touchpoint’s own unique characteristics, focusing on fulfill the needs of customers who have the same pursuit for personalized products.

     “We are customer’s R&D team, we are customer’s workshop”, Joe always says so, this has also become the Company Motto of Touchpoint. All employees of Touchpoint regard this motto as the service direction for our customers and partners. So we normally act quickly on any requests from our customers.

    In researching & developing aspect, we focusing not only on the product developing for existing orders, but also pay more attention to the technology innovation and future product’s development direction. We have never given up the developing for new technologies and new products. We put into plenty of efforts and resources to develop new technologies and products that will benefit the company in the long run.

    After several years of continuous efforts, our R&D team successfully developed a unique fast heating technology which can let the hair straighteners heating up time reduce from 60~70s to 20s. It’s almost like a mission impossible from other people’s point of view, but Joe and his team made it to be true after long time persistence and hard working. This new technology innovation which can change the entire industry would bring us with new experience in 2016.   

    “Since we have the ambition to contribute to this industry, we should create something, not just manufacturing something.” This is Joe’s idea and also the consensus of our company.